Lenticular with QR code
QR codes are a natural link between the off-line marketing and marketing on-line. Currently, almost all users of mobile devices have enabled applications that enable reading this code to connect to the online version of the ad or the product itself.
Big brands are already working with these applications, as you can see in the attached video in which Coca-Cola commissioned us a lenticular gadget to accompany a direct marketing campaign and which included the QR code to link to the website of Coca Cola Zero.
The lenticular products are a good way to get the attention of your target and cause there the internet and thereby encourage investment you've made in it. This is a product that is often left on the retina of the recipient and often lasts a long time around the person who has received it.
Besides the lenticular products to have a dynamic component can advance some aspect of your online campaign associating some lenticular effect to an animation or a banner that already exists in your ad published in the network.
Logically, the QR code is one of those items that can be used and it has become fashionable for ease of connection and expectation generated but for some time now, there are other elements that fuse advertising on-line and off line such as csv files for business cards, urls, videos, images and apps.
Of course, we also offer our customers the possibility to create these binding mechanisms, although in most cases are the designers themselves who add them to their layouts.
