LOREAL: Lenticular flyer
L'OREAL: Gold Obssesion Campaign.
Lenticular flyer 4 inks printed on back. Litho printed flip effect. Size: 10x17 cm.
Flip effect is a very suitable to show different versions of the same product. In this case, two different lipstick colors are displayed on a background that simulates moving gold particles that highlights L'Oreal's communication message.
This promotional product was used in the launch campaign and delivered by hand to perfume shop customers. It is a direct marketing action.
