Hyundai Tucson: Windows with lenticular
Lenticular campaign to promote the new car Hyundai Tucson.
Hyundai has realeased a promotional link and the new has been published to promote the campaign.
It is a campaign of 3 windows of 5x3 meters (width x height) with 4 lenticular panels each one showing flip effect from red to gray and blue to gray. The lenticular panels are placed in the side windows of the hall outside the Atocha HST Station (Madrid).
The lenticular effect has been particularly striking since it has managed to change the 4 consecutive panels for a total flip color as a unique flip effect. Creativity has taken advantage of the color flip effect and also offers a flip effect showing headlights on and off.
