Two years ago, a newyorker photographer, Jemie Beck, and a web designer, Kevin Burg, had a so crazy like brilliant idea: mixing the images in movement, so known in the network like gif animated, with a static image and create a new concept of animation. This effect was baptised like Cinemagraph.

The lenticular diptychs and triptychs are the most used applications in the pharmaceutical sector and healthcare. It is a type of promotion with which you can add an extensive and detailed information about the product you promote.

The lenticular products are a benchmark in the pharmaceutical and healthcare. The clue of success of these products with lenticular effects is their ability to show different messages to the public: before and after the effect of a product, change of packaging and re-Stiling of a medicine, changing a corporative image, changing the name a product, medical explanations of different types, etc.

Lenticular printing is a printing technique on lenses, which gives the possibility to simulate the feeling depth or the images change from one to another or move when viewed from different angles.