One of the lenticular applications most commonly used in the pharmaceutical is the Changing images.

The Changing images allows to display very interesting concepts and, especially, it has been applied to advertising campaigns and promotion material of brand changing, changes of corporative image and packaging, developments in the product, dosage changes or changes in nomenclature of the pharmaceutical products themselves.

Two years ago, a newyorker photographer, Jemie Beck, and a web designer, Kevin Burg, had a so crazy like brilliant idea: mixing the images in movement, so known in the network like gif animated, with a static image and create a new concept of animation. This effect was baptised like Cinemagraph.

Lenticular printing is a printing technique on lenses, which gives the possibility to simulate the feeling depth or the images change from one to another or move when viewed from different angles.