It seems that offline marketing is outdated. And we only receive messages sent through emails, social networks, websites, etc..

Today we want to show you a unique example of a highly effective and powerful advertising, capable of surprising the audience. This campaign of Pepsi, placed on a bus shelter is able to produce laugh, mourn and scare to watch it.

The corporate image is the first marketing tool of every business. Its main function is to serve as an identifier. Identifier in many aspects.

From the Shadow Puppets of Java Island, about 5000 years BC, to our days' lenticular images, we discover a hole history of works and studies developed throughout the world, in which have participated artists, intellectuals and researchers as important and recognizable as Aristotle, Alhazen, Leonardo Da Vinci or Alberto Durero, with their studies on the obscure camera, as well as others, like David Brewster with his Kaleidoscope, Niépce and Daguerre with the invention of the daguerreotype and photography; William Dickson and Thomas Edison with honograph and kinetoscope, or the well known brothers Lumière with their cinematograph.

The lenticular technology is already being applied in different sectors, one of which is the sector of Art. Currently, several artists are expressing ideas with this type of materials that certainly never go unnoticed.