As Heraclitus of Ephesus  said "the only thing that is permanent is the movement". And today we'll top it. Today we speak of lenticular applied to moving objects.

As we announced in the previous post, today we will talk about online marketing and its importance. As promised!

The anaglyph is an effect that when it is applied to an image creates a 3D feeling. To perceive properly  the effect it is necessary to use anaglif lenses.

Today we want to show you a unique example of a highly effective and powerful advertising, capable of surprising the audience. This campaign of Pepsi, placed on a bus shelter is able to produce laugh, mourn and scare to watch it.

From the Shadow Puppets of Java Island, about 5000 years BC, to our days' lenticular images, we discover a hole history of works and studies developed throughout the world, in which have participated artists, intellectuals and researchers as important and recognizable as Aristotle, Alhazen, Leonardo Da Vinci or Alberto Durero, with their studies on the obscure camera, as well as others, like David Brewster with his Kaleidoscope, Niépce and Daguerre with the invention of the daguerreotype and photography; William Dickson and Thomas Edison with honograph and kinetoscope, or the well known brothers Lumière with their cinematograph.