We live in the society of the image. We are often sharing images over our lives, habits, tastes, interests, etc. We could say we communicate mainly through the images.

As Heraclitus of Ephesus  said "the only thing that is permanent is the movement". And today we'll top it. Today we speak of lenticular applied to moving objects.

It seems that offline marketing is outdated. And we only receive messages sent through emails, social networks, websites, etc..

The anaglyph is an effect that when it is applied to an image creates a 3D feeling. To perceive properly  the effect it is necessary to use anaglif lenses.

Today we want to show you a unique example of a highly effective and powerful advertising, capable of surprising the audience. This campaign of Pepsi, placed on a bus shelter is able to produce laugh, mourn and scare to watch it.