Blog

Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

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The perfect combination: Lenticular Covers, Packaging & engagement

The perfect combination: Lenticular Covers, Packaging & engagement

Since the late nineteenth century people like Eadweard Muybridge experimented with moving images. Muybridge's hand came zoopraxicopio that consisted in projecting images placed on rotating glass disks in rapid succession to give the impression of movement. In the first projector the images were painted by hand, in the second drawing drawings hand-colored photographs were used. Known throughout the world is your image of galloping horse.

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The Lenticular Dress

The Lenticular Dress

In the previous post we talked about the lenticular printed clothing fabric. Today we give a twist to the issue and show you a project that has had great impact on the Net. This is 'The Dress Lenticular' by Antoine Peters.

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Im-Pre-Ssive Printing

Im-Pre-Ssive Printing

Last week we explained how to create images in "lenticular" with mobile applications in digital format. Today we will talk about how to bring these images to reality and the different effects that can be created by the diferent types of printing.

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Moving images, here and now

Moving images, here and now

We live in the society of the image. We are often sharing images over our lives, habits, tastes, interests, etc. We could say we communicate mainly through the images.

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