Some years ago, in 2012, we developed a really beautiful project. The project was named “Ventanas Mágicas" (in english: "Magic Windows"). Thought it, the Hospital de la Fe, in Valencia, pretended to provide a feeling of pleasantness to patients attending to the radiology department.

One of the lenticular applications most commonly used in the pharmaceutical is the Changing images.

The Changing images allows to display very interesting concepts and, especially, it has been applied to advertising campaigns and promotion material of brand changing, changes of corporative image and packaging, developments in the product, dosage changes or changes in nomenclature of the pharmaceutical products themselves.

One of the products more defendants for promoting products pharmaceutical are the notebooks, in this case, notebooks with lenticular cover.

The pharmaceutical establishment concept is changing and adapting to new times.

Currently one of the actions that are encouraging in apothekes is precisely the application of new spaces and recommendations to take advantage of Point-of-sale spaces (PLV), which is the office of pharmacy itself.

The creation of the dipthych with lenticular cover for the Valdispert promotional campaign was an idea conceived since the begining with the goal of realizing an especially attractive lenticular image.