Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

Como si acabase de salir de Woodstock, Leif Podhasky, ha traido hasta nuestros días la psicodelia llevada a su máximo exponente.

Since the late nineteenth century people like Eadweard Muybridge experimented with moving images. Muybridge's hand came zoopraxicopio that consisted in projecting images placed on rotating glass disks in rapid succession to give the impression of movement. In the first projector the images were painted by hand, in the second drawing drawings hand-colored photographs were used. Known throughout the world is your image of galloping horse.

The lenticular is applicable to almost all formats and objects, as we know. Today we will focus on the fashion world, because, the lenticular has also broken in this sector and created really wonderful pieces.

Last week we explained how to create images in "lenticular" with mobile applications in digital format. Today we will talk about how to bring these images to reality and the different effects that can be created by the diferent types of printing.