The creation of the dipthych with lenticular cover for the Valdispert promotional campaign was an idea conceived since the begining with the goal of realizing an especially attractive lenticular image.

Valdispert is a medicin indicated for the symptomatic treatment of mild and temporary states of excitability, nervousness and sleep disorders. The composition of its two formats (day and night), with extract of valerian root and passionflower, promotes sleep and helps to maintain a normal daily activity without loss of concentration.

The advertising agency contacted 3D Factory Lenticular because they were looking for ways to communicate the benefits of this product and focused their campaign under the headline "Good morning. Good night”. The aim was to share the benefit of the product showing the image of a calm and relaxed person.

To achieve this purpose we were working with the agency looking for a view to layout the design and get the most spectacular result for the campaign. In this case it was chosen a movement of opening and closing eyes. The photo shoot and the final arts were prepared by the advertising agency and the dipthych was produced entirely by 3D Lenticular Factory.

The cover was produced with motion lenticular effect and the inside of the dipthych was printed on 300grs cardboard with a matt lamination. The diptych was cleft in the center inside, showing graphics and texts related to the product. The back of the diptych was printed with one ink over a white background with the technical information of the product, fulfilling the industry standards.

The result was a very shocking leaflet which won a "Aspid Award" for the "Best Printed Brochure Template (brochures and literature)". The creative director of the campaign and the customer were delighted with the result of this work and even raised a re-issue.

It was very nice to participate in this project for 3D Lenticular Factory.