Since a long time ago the pharmaceutical sector requests for their campaigns lenticular applications of promotion and launching of new medicines. In most cases enterprises select desks' objects which fit two main functions:

• Are useful and visible objects.
• They are suitable for improving technical information and other tasks required by law.

Most campaigns of the pharmaceuticals and healthcare that are made with lenticular products are normally designed for this purpose from the moment that the conception of the originals. Although in many cases the original or final artwork is provided by the client or the agency that manages their advertising communication, is very common they finish their customization at the time of the manufacture of the final product.

In this sector are very prized products such as pencil holders, notebooks, rules, bookmarks, pens, flyers, wallets or brochures,mobile supports or cards, displays and other custom applications created of the client.

The long experience we have in this type of production tells us that, in many cases, are used tools and standard measures, but it is very important to note that campaigns can be totally customisized.

In adittion, as well we produce from one unit, we can customize and adapt the target of each campaign, being able to produce different models and designs without having to increase the amounts. Our capability to produce from a unit is particularly suitable for promotion desktop items of Seminars and Conventions, because they allow you to request minimal amounts or even customize each promotional item itself.

In future posts we will publish some experiences with campaigns to the pharmaceutical and healthcare sector, in order to illustrate different ways to approach to this type of promotional activities.